GIVE YOUR DINING PAGE READERS A VOICE
Get Them Into The http://www.heyrestaurantguy.com Fun
Dear Food and Wine Editor:
“Hey, Restaurant Guy!†is a brand new 500 to 600 word syndicated column that addresses restaurant problems from the customers’ perspective. If your Food Section is typical, it consists primarily of information and recipes for meal preparation in the home. You may include a restaurant critique and possibly some restaurant listings, but that’s about it for people who eat out.
Today 20% of all meals in the USA are consumed outside the home. The National Restaurant Association projects in 2006: 130 million foodservice patrons will purchase $1.4 billion daily from approximately 1,000,000 foodservice operators. This is a huge audience essentially ignored by newspaper Food Sections. “Hey, Restaurant Guy!†gives a voice to these millions of people who eat out.
Place “Hey, Restaurant Guy!†near the newspaper’s restaurant ads, reviews, and listings and watch the readership grow. Each column examines one customer-sensitive concept from both anecdotal and informational angles. The tone of the column is humorous and edgy enough to stir customers and restaurant personnel alike to leap onto www.heyrestaurantguy.com and blog their pet peeves, suggestions, anecdotes and questions to the restaurant community. The millions of food service personnel who habitually read newspaper Food Sections (especially critiques, ads and listings) will join in the blog with their customer peeves, rebuttals, and, best of all, their suggestions on how to have the most enjoyable dining experience. The result is a readership synergy of epic proportions.
Fill out the contact information below, and we will forward you a complete proposal including sample columns, a syndication contract and a sliding scale fee schedule based on circulation.
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